How a Company Blog Can Boost Business

Hosting a company blog opens up huge opportunities for growth. It’s a way of improving your brand awareness and customer engagement, all while nurturing your team’s creativity and industry knowledge.

With 77% of Fortune 500 companies running a dedicated blog, you can trust that this is a marketing tool worth investing your time in.

It Builds Relationships

Company blogs bridge the gap between businesses and consumers. The informality of a blog and the chance it gives you to speak directly to customers essentially humanises your brand, underpinning its accessibility and authenticity.

This means potential customers are more inclined to trust you and encourages loyalty from preexisting customers. A brand with a personality will always fare better than one without character; people want to know they’ll be working with real humans who care about their needs.

It Conveys Your Brand Message

A blog can be used to communicate the services, ethics and unique qualities of your brand. It provides a way of showing what your brand can do as opposed to telling, which is far more impactful.

You could even create content around a social cause that your company supports to make the brand multidimensional and gain an emotive response from your readers.

It Drives Traffic

Blogging is an excellent tool for improving your website’s SEO rankings by incorporating credible external links, metadata and keywords into your online content.

Blogs also lead to more backlinks for your website. This is because blog content that isn’t specific to your company can be linked to from other sites that want to reference it.

Finally, blogs are a vehicle for linking to your social media pages while also giving you content to post about on your socials, bringing more users to both marketing platforms simultaneously and overall contributing to your brand awareness.